Jewellery marketing course cover image

If you are in business, or planning to be - this vital course will help you to identify new areas of opportunities and strategies to cater for new demand. Be equipped with the skills to begin marketing successfully, contributing to above-the-line campaigns or developing grass-roots plans that incorporate referrals, social networking, community interest and viral message dispersal.

Not just a dazzling art form, jewellery is a billion dollar business. Students will understand jewellery marketing by learning about marketing fundamentals, interpret statistics, trends and customer research, recognise unique challenges associated with conveying quality, trust and cultural differences. Apply this information to analyse successful and failed marketing attempts and extract key concepts beneficial to businesses of all sizes. Jewellery designers will see how they can benefit from global trends and distribution patterns.

Course outline

  •  IDENTIFY YOUR BUYERS' PERSONA

    IDENTIFY YOUR BUYERS' PERSONA

    Identifying your target customer, their desires and your points of differentiation.

  •  DEVELOP BRAND IMAGE

    DEVELOP BRAND IMAGE

    Use your target segment to name your company, refine your designs, create a presence.

  •  PRICE YOUR DESIGNS AND ADD VALUE

    PRICE YOUR DESIGNS AND ADD VALUE

    Pricing your jewellery pieces is much more than simply applying a formula! To be profitable you must know your costs, keeping an eye on your competitors, and add value to ensure your customers want to purchase from you!

  •  UNDERSTAND PURCHASE MOTIVATIONS

    UNDERSTAND PURCHASE MOTIVATIONS

    Understanding consumer buying behaviour and sales psychology can help you plan your sales strategies, customer interactions and marketing messages to be more successful.

  •  USE ADVERTISING EFFECTIVELY

    USE ADVERTISING EFFECTIVELY

    Advertising can be expensive and bring you sales. Understand different advertising media, including online advertising, what you can request of vendors and how to save money when on a budget!

  •  IMPLEMENT UNCONVENTIONAL MARKETING TACTICS

    IMPLEMENT UNCONVENTIONAL MARKETING TACTICS

    Most new designers have limited resources, but they have more time and creativity that the bigger players! Learn low- and no-cost avenues to grow your business via publicity, community and social marketing.

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Course Instructor

  • Rob Schilling- Expert Global jewellery designer

    Rob Schilling

    Rob Schilling is an expert global trainer, professional coach, jewellery designer, and a JDMIS graduate. Rob has passionate interest and decades of experience working in both jewellery industry and corporate training for C-suite professionals. Read More
  • Alexander Zupancich

    Alexander Zupancich

    Alexander distils many years of experience in building businesses and assisting small businesses to grow as well as plenty of jewellery-specific experience. Beyond his two decades of hands-on marketing and retail experiences, Alex imparts the most relevant theories and best practices learned from studying marketing management in the USA, Singapore, France and UAE. Read More
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Course Fee:


What is the method of training you would like to price?
Find out more about the different methods of training at JDMIS here: https://jdmis.edu.sg/training-modes.html


Will your employer be sponsoring your training?

Estimated Fee Payable
Singaporeans and PRs are eligible for up-to-70% funding for tuition fees. This is an estimate of total course fees payable after SkillsFuture Funding. It is based on the accuracy of information you provided. All grants/SFC payments are subject to SSG approval.

$2000
Price represents total course fee payable and is inclusive of tuition, course materials, and GST. SFC claims must be made to SSG 3 days in advance of course start date. Please note SSG grants are only applicable to eligible learners over 25 years of age.

JDMS accepts all major payment methods for payment of jewellery coursesJDMIS accepts Grab Paylater, Atome, and Shopback PaylaterJDMIS accepts all major payment methods, including multiple installment plan services that will allow you to spread your payments in multiple interest-free installments.
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